Welcome To Absolute Transparency.

“There are pioneering companies that have embodied…sustainable values before it hit mainstream consciousness…Now, the biggest food conglomerates in the world are taking heed and listening to the demands of consumers – these companies realize that they need to make enormous, systemic changes for the better of our people and planet in order to stay competitive.”

“The biggest trend driving change in the food and beverage industry right now is TRANSPARENCY. Consumers want to know and understand what ingredients are going into their products, which is why we are seeing so many innovative products with shorter ingredient lists that you can pronounce. Consumers are seeking simplicity in addition to better quality foods.”

“Transparency is important to those shopping in fresh food departments. More than 30% said claims that food items are free of antibiotics, do not contain growth hormones and are pesticide- and fertilizer-free are important when making a purchase.”